Pixel Fish Studios is Now KRUX

February 12th, 2012

Why, you might ask.

It all started with a phone call. The woman on the other line claimed that she was our client and was unhappy with our services. Naturally, this was deeply concerning as the satisfaction of our clients is a core value. However, the package of services she was receiving was something we would never provide, yet someone from Pixel Fish had come into her shop and sold her video services and web placement. After further research into the matter, we found that a company in southern California had begun to hire contractors in Boise. These contractors are selling videos and online aggregator placement under the name Pixel Fish to businesses all over the Treasure Valley. We knew that the reputation of our name was being influenced by people we don’t even know and we had to make a shift. So from here on out, if you meet someone from Pixel Fish, just remember they aren’t the local guys.

www.kruxagency.com

The Aging Gamer

December 26th, 2011

Recently I started up the movie “Soldier” starring Kurt Russell on Netflix. I had seen this the year it was released and thought it would be worth re-watching. After all I like action shows. I grew up in the era of the action hero – Schwarzenegger, Stallone, Norris, Van Damme and Seagal. There was never a shortage of explosions, bad puns, round houses and double-handed hip shots in my day. But five minutes into “Soldier” I was done. I started asking myself what had happened. The short answer – my age.

Now I’m not geezer, but I’m also not fresh out of college. My tastes have changed and although I still like an exciting action flick, I need more. Give me a well told story and some character development along side my chase scenes and I’ll probably stick with it. I’m finding the same thing is happening with my game choices.

While my friends like COD and BF for its online battles, I enjoy the campaigns. I love getting sucked into the story, getting to know the characters and finding myself taken aback when something completely unexpected happens. But I had yet to experience that ultimate game until I bought a PS3 a couple of months ago.

It was recommended to me that I buy Uncharted 2 since I was looking for a platform specific game. Never before had I become so caught up in the cut scenes, the dialogue and the development of the characters as I had with Uncharted 2. The game was so gripping and well done, my wife found herself clutching the pillows as I moved from level to level and telling the kids to hush so she could hear what was being said.

This got me thinking back to my recent experience with “Soldier” and how I’m no longer as easily entertained. I’ve been cognitively watching movies about as long as I’ve been playing games (since 1981), so it shouldn’t be a surprise that I’m expecting more for my $60 game. Yet with the exception of Naughty Dog, I don’t think many studios are paying close attention to the story and characters. We’re witnessing Hollywood and the game industry take similar paths – using more CGI, more special effects, better graphics, etc. as a crutch instead of focusing on the actors and the story. Why can’t we have both?

However I think we’re near a paradigm shift as a whole generation of aging gamers will expect something more in their gaming experience. Yes we still want the mind-blowing graphics, hectic gun battles and realistic driving experiences, but please give us a good story too.

Interactive Artists & Animators Group of Idaho

December 12th, 2011

Not much of surprise, Idaho isn’t a hot spot for game design and animation. What we have found though is that there are pockets, small groups, and individuals that have been working alone with no idea that there are others just like them. People building games, animating characters and illustrating cartoons. IAAGI was formed to help bring these like-minded individuals together to network, share ideas and collaborate on projects.

If you’d like to be involved, head over to IAAGI’s website and RSVP for the first meeting.

The Death (or Postponement) of the Internal Project

October 9th, 2011

Whether it be a website redesign, a custom CMS or a video game, it’s not uncommon for companies to have internal projects they’re working on to help advance or better self-promote the company and its goals. Typically though these projects take a back seat to client projects.

We started Dozer Dash with the full intent of building it all the way out in a timely manner. However business happened, which made us happy, and we found ourselves using all of our resources to keep up with the incoming workload and projects.

Fast forward half a year and things are moving along better than we anticipated. So at this time our internal project, Dozer Dash, is being postponed indefinitely… unless there is a sudden interest from CAT.

The Feel of Digital Between the Fingers. Not

July 30th, 2011

While we don’t deal with print or design for print, we do love the feel of paper (especially for books), so we thought we’d share our active book collection:

Game-Based Marketing
3D Game Art for the iPhone with Unity
Persuasive Games: The Expressive Power of Videogames
A Theory of Fun for Game Design
Introducing HTML5 (Voices That Matter)
iPhone 3D Game Programming All In One
Level Up!: The Guide to Great Video Game Design
Rework
Real World modo: The Authorized Guide: In the Trenches with modo

Still Kickin’

July 22nd, 2011

While we hate blog articles about not posting blog articles, we thought it would be a good idea to at least let new visitors know we’re still kickin’. We’re working hard on some killer projects and hope to come up for air soon.

Cheers,
The Pixel Fish team

Expression Engine and Ecommerce

May 24th, 2011

We recently had the opportunity to work on a small ecommerce project for a company in eastern Idaho. We don’t do a lot of these and whenever we’re approached about them we go into research mode trying to find a good cart solution.

Our biggest issue though is that we use Expression Engine as our CMS and want something that integrates nicely. The idea of sending the client to two different CPs to update the site and the store isn’t ideal. This obviously limits the number choices out there to three that we’re aware of. They consist of Foxy Cart with Foxee, brilliantretail and CartThrob. At the time the project was starting we weren’t aware of brilliantretail, so the choice was between Foxee and CartThrob. After doing some research we decided to go with CartThrob because they appeared to be closer to their EE 2.0 compatible cart. Not that this was a deal breaker, but it showed us that the CartThrob team was still actively engaged.

What we found was that CartThrob is extremely flexible. Just as Expression Engine doesn’t tell you how to design, CartThrob doesn’t tell you how to structure your cart. They give some examples and advice, but it really falls on the developer to use the CartThrob tags and mold the store to the client’s liking. CartThrob supports all major payment gateways, looks seamless with the rest of the site and building custom plugins isn’t too difficult (as we found). Plus there is one control panel to rule them all which meets one of our most important criteria.

CartThrob isn’t for everyone as some knowledge of Expression Engine is recommended, but the forums and the tech support team are second to none if you get stuck. Should another ecommerce project come up, we’ll definitely look at CartThrob again.

Dozer Dash De-Construction Yard Is Ready

March 6th, 2011

After a month or so of testing, gathering some feedback and making some tweaks, Dozer Dash is ready for play. The leader board is up and as of this time we are moving forward with level 2 – Catapult Island. Have fun playing!

When the “Best” Tool Isn’t

March 2nd, 2011

Within the confines of Pixel Fish Studios rages a small yet heated battle. It’s not political, religious or even about sports. No it’s about something much more important- 3D software. In our studio the heavyweights are Maya and Lightwave and the smack talk never seems to die. Now to be honest, we’ve been moving away from Lightwave because of certain issues with UVs and game design, but it’s still considered a competent tool and it was the only thing we used for many years. You might say Lightwave has that old flannel shirt feel to it.

But when we were hired to do the Alpine Village previsualization project, it was naturally assumed we’d easily go from the architect’s program to Maya for texturing and rendering because after all, Maya is the “best”  (so we’d been told). Except that it wasn’t. Time and time again the file import resulted in mangled meshes, missing UVs and head scratching.

So what does one do when faced with repeated Maya failure? Yep, Lightwave to the rescue. The pipeline plan changed to include both Maya and Lightwave and proved to be incredibly successful. So why do I even bring this up? Because it goes to show that all options should be placed on the table. Pride could have easily gotten in the way on this project. And while I’m sure an all-Maya solution could have been found, the better way was to fall back to an old friend.

Dozer Dash Video Game Open Beta

January 29th, 2011

Last week after many hours of 3D modeling, model texturing, game development and web design, we were happy to announce the beta of Dozer Dash De-Construction Yard. The gameplay for the current and future levels will consist of piloting a bulldozer and other props in order to clear the various levels of boulders. But these aren’t just your run-of-the-mill boulders. These are the exploding variety that can damage your surroundings and cost you money.

If that sounds like your kind of fun, we hope you’ll take the time to try out our game and provide some feedback via the comment form.

About the project:
Dozer Dash will be an ongoing game project with multiple level releases planned throughout the year. The game is being developed with the Unity game engine and all development and aspects of the game are happening inside the walls of Pixel Fish Studios. It has always been the goal to develop a vibrant 3D and independent video game studio here in Boise and we feel this is an important step in seeing that goal come true.

Thanks from the Pixel Fish team!